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NBCUniversal switching to simultaneous theatrical and streaming releases

Following what was reported to be the worst weekend of the last 20 years for the US home movie enterprise, NBCUniversal/Comcast has determined to (lastly) make motion pictures obtainable for rental the day of their theatrical launch. This new coverage debuts with the upcoming DreamWorks Animation movie Trolls World Tour on April 10th, however on-demand releases for flicks presently in theaters, together with The Invisible Man and Emma, will start as quickly as March 20th — this upcoming Friday.

Particulars for this new “Day-and-Date” launch system aren’t totally mounted, however these leases will likely be obtainable “on all kinds of the preferred on-demand companies” together with Comcast and Sky with 48-hour rental durations and a advised worth of $20 per rental within the US (and the equal to that in different markets).

“Relatively than delaying these movies or releasing them right into a challenged distribution panorama, we wished to supply an possibility for folks to view these titles within the house,” NBCUniversal CEO Jeff Shell stated of the announcement. “We hope and consider that individuals will nonetheless go to the flicks in theaters the place obtainable, however we perceive that for folks in several areas of the world that’s more and more turning into much less doable.”

With coronavirus disrupting each facet of our lives proper now and forcing many people to remain at house, at the least we’ll be capable of watch some new flicks in some semblance of normalcy.

The post NBCUniversal switching to simultaneous theatrical and streaming releases appeared first on gariwerd.com.



source https://gariwerd.com/nbcuniversal-switching-to-simultaneous-theatrical-and-streaming-releases/

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